In 2021, Myzone brought in Jesse N. Thomas, MS, CSCS, as a contract master trainer to build the education behind its heart-rate training platform: what coaches teach, how they teach it, and how everyday gym members learn to use their heart-rate data.

At a glance

• Client: Myzone, the heart-rate-based “Motivation Technology” platform that Myzone says is trusted by 5,000+ fitness facilities worldwide and powers 2.5M+ members
• Role: Master Trainer (contract)
• Year: 2021
• Audiences: fitness coaches and everyday gym-goers
• Reach: available to every Myzone fitness studio and facility worldwide, and to every coach who works there

The challenge

Jesse saw a gap across the fitness industry: facilities were handing members heart-rate monitors, but few coaches had been taught how to use heart-rate data well. It is the same gap that led him to write The Ultimate Heart Rate Training Guide.

Myzone wanted health clubs, coaches and members to get real value from heart-rate training. That meant education that was scientifically sound and also practical on the training floor, so coaches could turn heart-rate data into better sessions and explain its value to the people they train.

What Jesse built

• A heart-rate training certification for coaches
• Continuing education courses (CECs)
• Heart-rate training education presentations
• 4 hours of video education
• Education written for the average gym member, not just coaches

The education taught coaches how to interpret heart-rate zones, apply effort-based training appropriately, and explain the data to members in a way that motivates them to keep training with a heart-rate monitor.

The result

When we set out to help health clubs, coaches and fitness seekers get real value from heart-rate training, we needed education that was scientifically sound, practical and applicable on the training floor. Jesse Thomas helped us build that foundation. He developed training content that taught coaches how to interpret heart-rate zones, apply effort-based training appropriately, and explain the data to gym members and coaches in a way that inspired them and helped them to understand the value of training with a heart rate monitor. His ability to bridge exercise science and real-world coaching made our education easier to teach, easier to adopt, and more consistent across markets.

Dave Wright, Founder/Owner, Myzone

What this means for your organization

If your brand, gym or franchise needs coaches who understand your product and can explain it with confidence, Jesse builds the same kind of education: certifications, continuing education courses, presentations and video content grounded in exercise science and designed for the training floor. See consulting services.