In 2017, ICG brought in Jesse N. Thomas, MS, CSCS, as a consultant to serve as International Master Trainer for Team ICG North America. His job was to build the team that trains ICG’s indoor cycling instructors, and to make power-based training easier to understand and easier to teach.
At a glance
- Client: ICG (Indoor Cycling Group), maker of ICG indoor cycles and the Coach By Color power training platform
- Role: International Master Trainer, Team ICG North America (consultant)
- Year: 2017
- Audiences: master trainers and the indoor cycling instructors they train worldwide
The challenge
Training with a power meter can be confusing. Coach By Color uses color-coded training zones to make power data visible on the bike, but instructors still need to understand what the numbers mean and how to coach a class with them. ICG needed a North American master trainer team, and instructor education that made power training simple to learn and simple to teach.
What Jesse built
- Hired, trained and developed a team of North American master trainers
- Helped redesign the instructor training curriculum that teaches master trainers the Coach By Color power training platform on ICG indoor cycles
- Trainer education that made power-based coaching easier to understand and easier to teach to instructors globally
Why it worked
The work followed the same principle behind everything Jesse does: bridge the gap between exercise science and practical application. Power and training zones are rooted in physiology, but instructors need language and methods they can use in front of a class. Turning one into the other is what made the education easier to teach.
What this means for your organization
If your organization needs a master trainer or presenter team, or instructor education for a connected product, Jesse can help you hire, train and develop that team and build curriculum it can deliver consistently. See consulting services.

